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Published onOctober 6, 2026The new-executive play: mailing decision makers in their first 90 dayssalesautomationdirect-mailA practical new executive outreach plan for finding real triggers, mailing on day 15 or day 60, and wiring the play into your CRM.
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Published onOctober 3, 2026A/B testing direct mail: what you can actually learn from small sendsmeasurementdirect-mailLearn how to split, read, and repeat small direct mail tests without mistaking a noisy result for a proven winner.