
  <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
    <channel>
      <title>Direct Mail Growth</title>
      <link>https://directmailgrowth.com/blog</link>
      <description>A blog dedicated to physical outbound: direct mail, corporate gifting, and everything else you can put in someone&#39;s hands.</description>
      <language>en-us</language>
      <managingEditor>atree8801@gmail.com (Direct Mail Growth)</managingEditor>
      <webMaster>atree8801@gmail.com (Direct Mail Growth)</webMaster>
      <lastBuildDate>Wed, 26 Aug 2026 00:00:00 GMT</lastBuildDate>
      <atom:link href="https://directmailgrowth.com/tags/glossary/feed.xml" rel="self" type="application/rss+xml"/>
      
  <item>
    <guid>https://directmailgrowth.com/blog/usps-informed-delivery-marketing</guid>
    <title>USPS Informed Delivery for marketers: free digital impressions on your mail</title>
    <link>https://directmailgrowth.com/blog/usps-informed-delivery-marketing</link>
    <description>See how USPS Informed Delivery marketing adds a color image and clickable link to mail previews at no added postage cost.</description>
    <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
    <author>atree8801@gmail.com (Direct Mail Growth)</author>
    <category>postage</category><category>direct-mail</category><category>glossary</category>
  </item>

  <item>
    <guid>https://directmailgrowth.com/blog/what-is-matchback-analysis</guid>
    <title>What is matchback analysis? Attributing revenue to direct mail</title>
    <link>https://directmailgrowth.com/blog/what-is-matchback-analysis</link>
    <description>Learn how matchback analysis connects a direct mail audience to later orders, pipeline, and revenue without overstating campaign impact.</description>
    <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
    <author>atree8801@gmail.com (Direct Mail Growth)</author>
    <category>measurement</category><category>glossary</category>
  </item>

  <item>
    <guid>https://directmailgrowth.com/blog/what-is-ncoa-processing</guid>
    <title>What is NCOA processing? Why mail lists go stale and how to fix them</title>
    <link>https://directmailgrowth.com/blog/what-is-ncoa-processing</link>
    <description>Learn how NCOA processing finds recorded moves, where it falls short, and when to clean a B2B mailing list before sending.</description>
    <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
    <author>atree8801@gmail.com (Direct Mail Growth)</author>
    <category>lists-and-data</category><category>glossary</category>
  </item>

    </channel>
  </rss>
